In 2013, for example, 888 Casino was the title sponsor of the 2013 World Seniors Championship in snooker, while just two years later the prestigious Gaming Intelligence magazine described the platform as being “the only truly pan-European casino”. The subsequent years have seen immense growth and expansion for 888 Casino, both from the perspective of sponsorship and its gradual rollout across a number of global jurisdictions.

From this point onwards, the platform was referred to as the 888 Casino, in order to create a more holistic brand that increased awareness and recognition amongst customers. This certainly made the platform one of the first on the scene in the UK, although the launch of subsequent 888 products triggered the rebranding of the casino in 2010. This introduced a significant and heightened risk to the 888 brand, in addition to the universal risks that impact on startups across multiple industries. This was just three years after the Free Trade & Processing Zone Act was passed in 1994, with this paving the way for the development and licensing of legal online casino platforms across the globe.

Interestingly, 888 Casino started out live under a completely different moniker, having been established under the ‘Casino-on-Net’ brand when it was first launched back in 1997.īack then, brothers Aaron and Avi Shaked partnered with Ron and Shay Ben-Yitzhaq, with Aaron claiming to have come up with the original idea of developing an online casino while attending a dentistry conference in Monte Carlo. Related Post: Understanding the technological developments in online casinos Starting Out – The Origins of 888 Casino Our very own 888 Casino NJ review can be found here, but in this post, we’ll cast our eyes over the history of this operator and how it has continued to evolve over time. There are numerous brand names synonymous with the rich (albeit short) history of online gambling in the UK, with the 888 Casino one of the most iconic.Ĩ88 is also considered to be one of the true trail-blazers in the international market, having grown to dominate the UK and subsequently makes its mark in the burgeoning US space.

888 casino games